Whats next for 'Social Networking' sites?
The Wall Street Journal reports that social-networking sites are losing visitors according to everyone who doesn't work for a social networking site. Understandable: Facebook, Myspace, Friendster, and the like don't offer anything that wasn't already showing up on personal pages a decade ago. The only actual value they add is 1) Forms to fill out instead of blank pages, and 2) Aggregation of information from selected 'friends'. The inanity of the entire trend lends itself pretty easily to parody, but it ought to make a savvy entrepreneur think: These sites host a few kilobytes of text and a much larger volume of movies, pictures, and music, but the only reason all that content gets centralized on a single page is that no one has found an effective way to decentralize it. The day someone learns to replicate Facebook's 'feeds' and Myspace's 'bulletins' (hint: It's a matter of getting people to comply to standards, not making up a new technology), those sites won't have a viable product, nor will they have any realistic source for revenues. Between user defection and inevitable obsolescence, they don't have a chance.
Byrne's Marketview has moved to its own domain!
3 Comments:
The next big "thing" on the horizon for so-called social networking sites, in my opinion, are sites which focus on specific communities. Sites that cater to the needs and desires of online communities searching for something different and unique, is what people are looking for. Right now people are getting tired of seeing "LOL" and "OMG" as part of their everyday life, in social networking sites. It seems as though everyone is currently using my space or some other social networking site which means less face time with real people, and more time on your computer. Of course one of the best ways I’ve found is to post something you like to do online, and then meet up with someone offline; which is what I’ve found with this site called MatchActivity. On that site which is filled with people posting activities and then "socializing" with other people and then choosing who to go out with for an activity.
I absolutely agree that these "silos" of content on isolated social networking sites has become a real problem and that the general answer is media decentralization. However, I believe the specific answer is actually something called "consumer media syndication."
For example, someone on MySpace can set up her own media channel that includes her video, music, photos, text... and then syndicate it on other social networking pages. She'll be able to manage all of her media content centrally, while broadcasting it decentrally (that is, broadcasting it live on many different web pages at once).
This is what we're doing at SplashCast. Check it out. We'd love your thoughts.
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